Shell Rotella Swings Big at MATS in Louisville
Shell Rotella is rolling into MATS with many activities and announcements to highlight everything the brand is looking forward to in 2023. The Shell Rotella booth at MATS will be action-packed with interactive exhibits for all.
Visitors will enjoy the fun and games by taking their shot at Plinko and maneuvering through a miniature obstacle course with remote control trucks. Fans will have the opportunity to show their support for truck drivers by placing an encouraging and grateful note on the Shell Rotella Wall of Appreciation.
Fans will have the opportunity to see 2021 SuperRigs winner – Truett Novosad's 2005 Peterbilt 379. Shell Rotella will also discuss the new Shell Rotella T6 10W-30 Heavy-Duty Engine Oil, the expanded MyMilesMatter program, the Class 8 Trucks Sweepstakes and much more!
Several influencers will bring added attention to the experience including Trucking with Tay, Farmer Grayce, The Boston Trucker and Adam Koester – who will elevate the MATS experience by interacting with fans and sharing event updates on their social media platforms.
Shell Global Solutions OEM Technical Manager Karin Haumann will educate the MATS crowd with a speaking engagement on the role of synthetic oils and other lubricants to help improve fuel economy and reduce costs. Karin will be speaking at 12:30 on Friday, March 31 at the B104 ProTalks Theater. To learn more, visit https://truckingshow.com/education/
Additionally, Shell Rotella is kicking off a yearlong effort to support the St. Christopher Truckers Relief Fund starting with an online auction of a customized Louisville Slugger bat autographed by Cal Ripken Jr., with all proceeds going to St. Christopher.
Last but certainly not least, Shell Rotella announced that the 41st Annual SuperRigs will be taking place in Gillette, WY, June 8-10 2023! If you missed out on all the fun at MATS, we hope to see you at SuperRigs this coming June.